Donels, Tracey

Donels, Tracey

CEO / Founder at Service First Solutions

Tracey is the founder of Service First Solutions, a consulting company that specializes in growing commercial roofing contractors by focusing on their service departments.


Tracey first began in the roofing industry for KPost Company, a large, well-known commercial roofer in Dallas. Tracey started as a service technician but quickly moved through the ranks before ultimately serving as Vice President of Services. Over his fifteen-year career, Tracey and his teammates were able to grow the service department from three dedicated trucks servicing the DFW area to twenty-five dedicated service trucks. By focusing on high-quality customer service, repeatable procedures, and dedicated staff, Tracey’s service team took yearly revenue from $800,000 to $8.5M with a 40% growth in GM.


Tracey has worked hard to grow outside of his employment as well. Before he began in roofing, he earned his B.A. from the University of Iowa. His love for learning and self-development continues in his professional life as he is a graduate of NRCA’s Future Executive Institute (Class 5). He also served on the Board of Directors for the Midwest Roofing Contractors Association and co-founded the MRCA’s Young Contractors' Council while serving on that board. Tracey has previously spoken at the International Roofing Expo, Best of Success, and the MRCA Conference.


Practice to be Prepared: The Customer's Emergencies are Your Emergencies
Thursday, February 8 9:30 AM - 11:00 AM